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Second Nature

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Second Nature, founded by Ariel Hitron (CEO) and Alon Shalita (CTO), offers AI role plays and coaching for sales and customer-facing teams, with offices in Tel Aviv and New York.

Websitehttps://secondnature.ai/
HeadquartersTel Aviv, Israel and New York (offices).
FoundedNot published.
OwnershipNot published.
In this guideSales and customer service

This profile uses the same fields and length limits as every other provider in the guide, drawn from Second Nature’s own materials and public records.

Sales and customer service

Products named: AI Role Plays; AI Sales Coach; Moving Avatar; Video Avatar

What they offerSecond Nature offers AI role plays with avatars for cold calls, discovery, objection handling and customer support conversations, with a role play builder that converts scripts, recordings and sales material into scenarios.
Who they serveSecond Nature lists sales, customer support, call center, L&D and HR use cases in insurance, technology, telco, financial services and education.
How it is deliveredDelivered as cloud software that embeds in LMSs via SCORM or LTI, integrates with HubSpot, Salesforce and Zoom, and supports 25+ languages.
VR headset: not published; Desktop or browser: yes; Mobile: not published; Offline: not published
Assessment and analyticsAfter each session it scores knowledge accuracy, conversational style and soft skills such as clarity and confidence within 45-90 seconds; manager dashboards track rep performance.
AI featuresAI personas hold two-way conversations using language models such as GPT hosted on Microsoft Azure; it says customer data is not used for model training.
Notable customers and programsSecond Nature publishes case studies from Oracle NetSuite on sales training and GoHealth, a Medicare-focused insurance marketplace, on agent onboarding; it quotes Zoom and iQor.
How to buySecond Nature sells through demos, offers free role plays to try, and lists enterprise LMS (SCORM, LTI) and CRM integrations.

Compare with other providers of sales and customer service

Sources

  1. AI Sales Coaching Software - Second Nature. Second Nature. Retrieved October 22, 2026.
  2. Second Nature | AI Role Play Sales Training Software. Second Nature. Retrieved October 22, 2026.
  3. Sales Training Software with Conversational AI | Second Nature. Second Nature. Retrieved October 22, 2026.
  4. AI Role-Play Training for Customer Service | Second Nature. Second Nature. Retrieved October 22, 2026.
  5. AI Sales Training for Enterprise Teams | Second Nature. Second Nature. Retrieved October 22, 2026.
  6. Second Nature AI Role Plays FAQ: User experience, Security & ROI. Second Nature. Retrieved October 22, 2026.
  7. GoHealth Cuts Onboarding 55% with AI Sales Training - Second Nature. Second Nature. Retrieved October 22, 2026.