SIMS (Serious Labs)
Last updated
SIMS (Serious Industrial Motion Simulators) is an Edmonton, Alberta, company that makes motion-based VR simulators to train and assess operators of mobile elevating work platforms, forklifts and cranes.
| Website | https://www.industrialsims.com/ |
|---|---|
| Headquarters | Industrial Motion Simulators Inc lists its address in Edmonton, Alberta, Canada. |
| Founded | Not published. |
| Ownership | Not published. |
| In this guide | Workplace safety and compliance |
This profile uses the same fields and length limits as every other provider in the guide, drawn from SIMS (Serious Labs)’s own materials and public records.
Workplace safety and compliance
Products named: MEWP VR Simulator; Forklift VR Simulator; Crane VR Simulator; Universal Motion Base; ESP Scoring
| What they offer | SIMS offers motion-based VR simulators for boom and scissor lifts, counterbalance forklifts and telehandlers, and cranes, with scenarios on hazard awareness, obstacle avoidance, load handling, ramps and safe positioning. |
|---|---|
| Who they serve | SIMS lists aviation and MRO, construction and equipment rental, manufacturing and logistics, defence and government, and oil and gas; UK trainer ALS Safety offered a Serious Labs simulator from 2018. |
| How it is delivered | SIMS simulators combine immersive VR with a motion base and real or interchangeable equipment controls, pedals and steering columns. VR headset: yes; Desktop or browser: not published; Mobile: not published; Offline: not published |
| Assessment and analytics | SIMS says its ESP Scoring system uses machine telemetry to score efficiency and safety into a Proficiency Score, and claims 97% predictivity of real-world MEWP operator performance. |
| AI features | Not published. |
| Notable customers and programs | SIMS says its MEWP simulator supports IPAF PAL card renewals, IPAF PAL+ licenses, Energy Safety Canada certificates and ANSI/CSA A92 assessments; ALS Safety began offering the simulator in the UK in 2018. |
| How to buy | SIMS says approved training providers can use its simulators to deliver testing and certification programs; purchase terms are not published. |
Compare with other providers of workplace safety and compliance
Sources
- Virtual Reality (VR) Heavy Equipment Training | SIMS. SIMS. Retrieved October 22, 2026.
- Virtual Reality (VR) Heavy Equipment Training | SIMS. SIMS. Retrieved October 22, 2026.
- MEWP VR Simulator | SIMS. SIMS. Retrieved October 22, 2026.
- Forklift VR Simulator | SIMS. SIMS. Retrieved October 22, 2026.
- Virtual reality simulator to boost aerial training. PBC Today, August 10, 2018. Retrieved October 22, 2026.