Mursion
Last updated
Mursion is a San Francisco-based company whose platform lets employees practice interpersonal conversations with avatars, driven by AI or by trained human simulation specialists, and pairs that practice with feedback and coaching.
| Website | https://www.mursion.com/ |
|---|---|
| Headquarters | Mursion lists its address in San Francisco, California. |
| Founded | Not published. |
| Ownership | Not published. |
| In this guide | Leadership, safe AI use and cybersecurity; AI-powered training; Healthcare communication; Corporate leadership and soft skills; Sales and customer service |
This profile uses the same fields and length limits as every other provider in the guide, drawn from Mursion’s own materials and public records.
Leadership, safe AI use and cybersecurity
Products named: Mursion Intelligence Platform; Mursion Simulations; Mursion Coaching; Mursion Enterprise
| What they offer | Mursion offers leadership simulations in which managers practice feedback, coaching, conflict, influence without authority and guiding teams through change with avatars that push back, delivered as on-demand AI-powered sessions or human-powered sessions, with coaching and structured learning pathways. |
|---|---|
| Who they serve | Mursion serves enterprise leadership-development, education, healthcare, sales and customer-service programs; USAspending shows Department of the Air Force contracts for its avatar-based simulations in 2018 and 2021. |
| How it is delivered | Mursion sessions run in its Mursion Magic web portal on current Chrome, Edge, Firefox or Safari browsers, with a webcam and at least 10 Mbps download and 5 Mbps upload. VR headset: not published; Desktop or browser: yes; Mobile: not published; Offline: not published; Classified: not published |
| Assessment and analytics | Mursion rates each target skill from Developing to Strong, tied to observed behaviors and timestamped moments, and rolls results up into cohort- and program-level dashboards for sponsors. |
| AI features | Mursion says AI sets the avatar's emotional state in real time, expressed through body language, and offers fully generative-AI on-demand simulations; it says simulation data is not used to fine-tune models. |
| Notable public programs and contracts | USAspending lists Department of the Air Force contracts with Mursion for avatar-hosted interactive simulations (2018-2021) and avatar-based simulations (2021-2024) from contracting office FA3300, and avatar simulated training (2021-2022) from office FA4418. |
| How to buy | Mursion does not publish a contract vehicle; USAspending lists a GSA Federal Supply Schedule contract (47QTCA23D006W) awarded to Mursion in April 2023 and running to April 2028. |
Compare with other providers of leadership, safe AI use and cybersecurity
AI-powered training
Products named: AI-powered simulations; Human-powered simulations; Mursion Coaching
| What they offer | Mursion offers practice of difficult workplace conversations with avatars, using AI-powered simulations for on-demand, repeatable practice and human-powered simulations for high-stakes cases, plus coaching and feedback tied to specific skills. |
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| Who they serve | Mursion says it has more than 200 clients; public records and its stories include the U.S. Air Force, the DoD Education Activity and TennCare, Tennessee's Medicaid agency. |
| How it is delivered | Mursion says its AI-powered simulations run on demand on any device, and its human-powered simulations put a live person in the role. VR headset: not published; Desktop or browser: yes; Mobile: yes; Offline: not published; Classified: not published |
| Assessment and analytics | Mursion says each practiced skill is rated on a developmental scale tied to observed, timestamped behaviors, and results roll up to cohort and program level for sponsors. |
| AI features | Mursion says AI sets each avatar's emotional state in real time, an AI guide frames each session and leads a reflection afterward, and its specialist-led simulations are supported by multimodal AI. |
| Notable public programs and contracts | USAspending lists Air Force awards to Mursion for avatar-based simulations (2018 and 2021) and DoD Education Activity orders for simulations for teachers of students with autism (2019 and 2020). |
| How to buy | Not published. |
Healthcare communication
Products named: Mursion Intelligence Platform; Mursion Simulations; Mursion Coaching; Mursion Enterprise
| What they offer | Mursion offers healthcare simulations in which staff practice with avatars, such as delivering difficult news to families, leading team huddles and de-escalating tense situations with patients or colleagues; one sample scenario has a nurse manager coaching a patient care technician through a peer conflict. |
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| Who they serve | Mursion says its healthcare simulations are for physicians, nurses, allied health professionals and administrative staff. Its healthcare page names no hospital customer. |
| How it is delivered | Mursion's simulations, AI-powered on demand or human-powered with a live person in the role, run in its web portal on current Chrome, Edge, Firefox or Safari (macOS). VR headset: not published; Desktop or browser: yes; Mobile: not published; Offline: not published |
| Assessment and analytics | Mursion Enterprise offers embedded dashboards on skill development and cohort-level reporting across teams and roles, with single sign-on and LMS integrations. |
| AI features | Mursion says its healthcare simulations combine multimodal AI with live human facilitation and adapt in real time to what learners say, using characters built with defined personality traits. |
| Notable customers and programs | Mursion's customer story describes seven competency-based simulation assessments it developed for TennCare, Tennessee's managed Medicaid agency, for home and nursing care providers, piloted with more than 900 learners; no year is given. |
| How to buy | Not published. |
Corporate leadership and soft skills
Products named: Mursion Intelligence Platform; Mursion Simulations; Mursion Coaching; Mursion Enterprise
| What they offer | Mursion offers leadership simulations in which managers practice feedback, coaching, conflict, influence without authority and guiding teams through change with avatars that push back, delivered as on-demand AI-powered sessions or human-powered sessions, with coaching and structured learning pathways. |
|---|---|
| Who they serve | Mursion lists leadership development, education, sales, healthcare and customer service solutions; it says its leadership simulations suit employees from frontline staff to executives, including future managers. |
| How it is delivered | Mursion sessions run in its Mursion Magic web portal on current Chrome, Edge, Firefox or Safari browsers, with a webcam and at least 10 Mbps download and 5 Mbps upload. VR headset: not published; Desktop or browser: yes; Mobile: not published; Offline: not published |
| Assessment and analytics | Mursion rates each target skill from Developing to Strong, tied to observed behaviors and timestamped moments; data builds across sessions to give program sponsors cohort- and program-level visibility. |
| AI features | Mursion says AI sets the avatar's emotional state in real time, expressed through body language, and offers on-demand sessions led by fully generative AI coaches; it says simulation data is not used to fine-tune models. |
| Notable customers and programs | Not published. |
| How to buy | Mursion sells enterprise programs with learning pathways and SSO and LMS integrations; it does not publish a contract vehicle on the pages reviewed. |
Compare with other providers of corporate leadership and soft skills
Sales and customer service
Products named: Mursion Intelligence Platform; Mursion Simulations; Mursion Coaching; Mursion Enterprise
| What they offer | Mursion offers customer service simulations in which frontline employees rehearse frustrated guests and escalations with avatars that push back, and sales simulations for selling, coaching and client relationships, with in-the-moment feedback. |
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| Who they serve | Mursion lists customer service, sales, leadership development, healthcare and education solutions; its customer service page targets new hires and experienced frontline staff. |
| How it is delivered | Mursion sessions run in its Mursion Magic web portal on current Chrome, Edge, Firefox or Safari browsers, with a webcam and a stable connection. VR headset: not published; Desktop or browser: yes; Mobile: not published; Offline: not published |
| Assessment and analytics | Mursion lists embedded dashboards on skill development, cohort-level reporting across teams, roles and verticals, and tracking of pathway progress and goal achievement across repeated practice. |
| AI features | Mursion says it pairs AI with human insight so the simulated customer pushes back realistically; live or on-demand sessions are led by a trained human simulation specialist or by fully generative AI coaches. |
| Notable customers and programs | Mursion reports that Best Western used its simulations to train front-line hotel staff in customer care, which Best Western's VP of Operations credits with short-term guest satisfaction gains. |
| How to buy | Mursion sells enterprise programs through demos, with learning pathways and SSO and LMS integrations. |
Sources
- Meet The Team Powering Our Leadership Software | Mursion. Mursion. Retrieved October 21, 2026.
- How Do Training Simulations Work? - Mursion. Mursion. Retrieved October 21, 2026.
- Leadership Development & Training Simulations | Mursion. Mursion. Retrieved October 21, 2026.
- Simulations - Mursion. Mursion. Retrieved October 21, 2026.
- Mursion for Enterprise: Adoption, Integrations, and ROI Proof. Mursion. Retrieved October 21, 2026.
- How Mursion Simulations Work: The Science of Skill Transfer. Mursion. Retrieved October 21, 2026.
- USAspending.gov award summary: FA330018P0030 (Mursion Inc., Department of the Air Force). USAspending.gov (U.S. Department of the Treasury). Retrieved October 21, 2026.
- USAspending.gov award summary: FA330021C0034 (Mursion Inc., Department of the Air Force). USAspending.gov (U.S. Department of the Treasury). Retrieved October 21, 2026.
- Supported Browsers & Device Requirements. Mursion. Retrieved October 21, 2026.
- Our Commitment to the Responsible Use of AI - Mursion. Mursion. Retrieved October 21, 2026.
- USAspending.gov award summary: FA441821P0056 (Mursion Inc., Department of the Air Force). USAspending.gov (U.S. Department of the Treasury). Retrieved October 21, 2026.
- USAspending.gov award summary: 47QTCA23D006W (Mursion Inc., GSA Federal Supply Schedule contract). USAspending.gov (U.S. Department of the Treasury). Retrieved October 21, 2026.
- Personalized Coaching for Interpersonal Skills | Mursion Coaching. Mursion. Retrieved October 21, 2026.
- USAspending.gov award summary: contract HE125420F0093 (DoD Education Activity, technology-based simulations for teachers, 2020). USAspending.gov (U.S. Department of the Treasury). Retrieved October 21, 2026.
- Experiential Training & Competency-Based Assessments | Mursion. Mursion. Retrieved October 21, 2026.
- Avatars vs. Role Play: Which is the Future of Interpersonal Skills Training? - Mursion. Mursion, September 12, 2025. Retrieved October 21, 2026.
- USAspending.gov award summary: contract HE125419F0101 (DoD Education Activity, technology-based simulations for teachers, 2019). USAspending.gov (U.S. Department of the Treasury). Retrieved October 21, 2026.
- Skills for Healthcare Professionals to Deliver Better Care. Mursion. Retrieved October 22, 2026.
- Mursion Practice Scenarios. Mursion. Retrieved October 22, 2026.
- Customer Service Simulation Training | Mursion. Mursion. Retrieved October 22, 2026.
- Professional Skills to Transform Workplace Interactions. Mursion. Retrieved October 22, 2026.
- Best Western Improves Customer Care with Front Line Employee Training. Mursion. Retrieved October 22, 2026.